GUESS Watches hired Y&C to create a social experience for their global fan base to interact with their products just in time for the holiday season.
The My Wrist Wish promotion is a custom Facebook application where users can try on up to three GUESS watches using their computer's web cam. We then encouraged users to share their Wrist Wish List and web cam photos through their favorite social platforms or by personalized e-card. Two days later, a special Dutch version was launched with a targeted sweepstakes component that drove fans to a retail location for a gift with purchase. The launch also included a Canadian version that integrated Canada's top fashion magazine and Instagram