Case Study: Nikon

Nikon Awdventure

Global brand. Epic tourism partner. Awesome product introduction. Fanatic audience. Go.

We worked with Nikon and Chile Tourism to create “Awdventurists Unite” a 30 day microsite that launched the new AW1 camera with an incentive to win a trip to Chile. Given strict requirements from Nikon & Chile Tourism to share desired real-estate, we developed one interactive experience that thrilled visitors about Chile and pushed viewers to learn more about the new AW1 camera. The UI helped drive registration and social shares with an easy entry process on desktop, mobile and tablets.

Results

  • 161,000 entries
  • 6,000+ Tweets
  • 187,305 Site Visits
  • 30% Conversion Rate
  • Winner of 2014 Best American Website Design by GD USA

PRODUCT GIVEAWAY

AWDVENTURISTS

FULLY RESPONSIVE INTERFACE