{"id":1251,"date":"2020-03-30T17:00:04","date_gmt":"2020-03-30T21:00:04","guid":{"rendered":"http:\/\/yorkandchapel.com\/cn\/?p=1251"},"modified":"2023-03-29T18:05:16","modified_gmt":"2023-03-29T22:05:16","slug":"zeiss-webinar-series-captures-audiences-anywhere","status":"publish","type":"post","link":"https:\/\/yorkandchapel.com\/cn\/blog\/zeiss-webinar-series-captures-audiences-anywhere\/","title":{"rendered":"ZEISS Webinar Series Captures Audiences Anywhere"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><span class=\"s1\"><h2 class=\"lead\"><\/span>ZEISS, the world leader in premium camera lens technology, wanted to increase their brand\u2019s exposure to the next generation of creatives.<span class=\"s1\"><\/h2><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">ZEISS knows that the first lens you pick up as a photographer will remain your first choice for the rest of your career. So our brief was to find a way to reach these young creatives at this critical time in their journey in photography.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During our initial discussions with ZEISS, we saw the potential in hosting live in-person events at select universities around the US where students could learn correctly from masters in the field.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id='we-call-this-concept-zeiss-developed'  id=\"boomdevs_1\" ><strong>We call this concept ZEISS\u00a0Developed.<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1112\" src=\"https:\/\/yorkandchapel.com\/cn\/wp-content\/uploads\/sites\/3\/2020\/05\/YCBlog_2003_img_ZeissDeveloped_1.jpg\" alt=\"\" width=\"1600\" height=\"800\" title=\"\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Developed would feature live lessons from leaders in photography and cinematography, which we would bring to students at universities across the country.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, with the current risks facing brands after COVID-19, we had to pivot. ZEISS still loved the format of a live learning event, but we had to rethink the delivery.<\/span><\/p>\n<p>&nbsp;<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1113\" src=\"https:\/\/yorkandchapel.com\/cn\/wp-content\/uploads\/sites\/3\/2020\/05\/YCBlog_2003_img_ZeissDeveloped_2.jpg\" alt=\"\" width=\"1600\" height=\"800\" title=\"\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We reimagined Developed as a live webinar series. We kept the same engaging learning format, but shifted the project over to Digital. As a live webinar series, Developed will help ZEISS reach audiences at even greater scale<\/span><span style=\"font-weight: 400;\">\u2014while still maintaining that energy and live interaction between students and presenters.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ZEISS Developed is launching Summer 2020, so watch this space.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ZEISS knows that the first lens you pick up as a photographer will remain your first choice for the rest of your career. So our brief was to find a way to reach these young creatives at this critical time in their journey in photography. During our initial discussions with ZEISS, we saw the potential [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":1253,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/posts\/1251"}],"collection":[{"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/comments?post=1251"}],"version-history":[{"count":11,"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/posts\/1251\/revisions"}],"predecessor-version":[{"id":1464,"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/posts\/1251\/revisions\/1464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/media\/1253"}],"wp:attachment":[{"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/media?parent=1251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/categories?post=1251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/tags?post=1251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}