{"id":1566,"date":"2020-09-28T14:50:54","date_gmt":"2020-09-28T18:50:54","guid":{"rendered":"https:\/\/yorkandchapel.com\/cn\/?p=1566"},"modified":"2023-03-29T18:05:11","modified_gmt":"2023-03-29T22:05:11","slug":"2020-the-return-of-events","status":"publish","type":"post","link":"https:\/\/yorkandchapel.com\/cn\/blog\/2020-the-return-of-events\/","title":{"rendered":"2020: The Return Of Events"},"content":{"rendered":"

Let\u2019s get right to the point. Things are weird right now. <\/h2><\/span><\/p>\n

At Y&C, we\u2019ve evolved from creating fully immersive and hands-on customer experiences to creating low- and no-touch experiences that need to have the same emotional impact on the consumer.\u00a0<\/span><\/p>\n

Our dedicated experiential agency division, <\/span>Mash+Studio<\/span><\/a>, has been on the front lines of ensuring safety and compliance when getting teams back in the field. The concept of an event or person-to-person program has shifted.\u00a0<\/span><\/p>\n

In the past, the majority of brand activations have been focused on brand awareness and conversions. With the current limits on capacities, we\u2019ve worked with our clients to evolve brand interactions from straightforward sales funnel conversions to <\/span>giving back<\/b>.\u00a0<\/span><\/p>\n

We know now we need to be agile. We know now we need to be supportive. We\u2019ve evolved.<\/span><\/p>\n

Our clients are taking it in stride and the challenges that these past months have thrown at us have allowed us to be as creative as ever. Surprise and delight has taken on a new meaning as we give back to healthcare workers, first responders, and our communities.\u00a0<\/span><\/p>\n

 <\/p>\n

Some events and adaptations to note: <\/span><\/h3>\n