{"id":1787,"date":"2021-03-30T15:36:49","date_gmt":"2021-03-30T19:36:49","guid":{"rendered":"https:\/\/yorkandchapel.com\/cn\/?p=1787"},"modified":"2023-03-29T18:05:07","modified_gmt":"2023-03-29T22:05:07","slug":"20-years-of-yc","status":"publish","type":"post","link":"https:\/\/yorkandchapel.com\/cn\/blog\/20-years-of-yc\/","title":{"rendered":"We\u2019re Celebrating 20 Years of Y&#038;C."},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><h2 class=\"lead\">Wow, 20 years as an agency. That was fast. <\/h2><\/span><\/p>\n<p>Rather than taking our collective brand identity out for champagne and party hats, we decided to do something a little different.<\/p>\n<p>We invited two of our favorite York and Chapelers to a speed round of questions.<\/p>\n<p>So, without further filler copy, let\u2019s hear what our Managing Director, Nelson Ho, and CEO, Jill Perkins, have to say about this great place we work at.<\/p>\n<p>Let\u2019s start at the beginning.<\/p>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/Riukmi3qeS3NXBT6Vs\" width=\"480\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/giphy.com\/gifs\/theoffice-the-office-tv-michaels-birthday-Riukmi3qeS3NXBT6Vs\" target=\"_blank\" rel=\"noopener\">via GIPHY<\/a><\/p>\n<h4 id=''  id=\"boomdevs_1\" ><\/h4>\n<h4 id='what-is-the-birth-story-of-york-and-chapel'  id=\"boomdevs_2\" >What is the birth story of York and Chapel?<\/h4>\n<p><span style=\"font-weight: 400;\"><em><strong>Nelson:<\/strong><\/em> Well, we didn\u2019t come into the world as York and Chapel. We started in 2001 as Luscious Design in San Francisco. It was just after the Dotcom bubble burst when we decided to create an independent design company&#8230; Then in 2005, we went international when Dave Ho and Kevin Heslin set up our east coast operation in Connecticut. It was at this time that we changed our name cards to read York and Chapel.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id='can-you-take-us-back-to-the-early-days-and-name-some-of-your-bigger-accounts'  id=\"boomdevs_3\" >Can you take us back to the early days and name some of your bigger accounts?<\/h4>\n<p><span style=\"font-weight: 400;\"><em><strong>Nelson:<\/strong><\/em> We had big names under our belt right from the start. Two of our first accounts were Disney and NBC. Not a bad place to start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em><strong>Jill:<\/strong><\/em> I came into the agency in a slightly different way. I was actually working with Amplitude Marketing and Y&amp;C was working with us and BIC and Dynacraft in Connecticut.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id='how-do-you-keep-things-fresh-and-interesting-at-y-c'  id=\"boomdevs_4\" >How do you keep things fresh and interesting at Y&amp;C?<\/h4>\n<p><span style=\"font-weight: 400;\"><em><strong>Jill: <\/strong><\/em>For me, it\u2019s been all about surrounding myself with smart people who have diverse capabilities, ages, and backgrounds. We do lots of research for our clients and that prompts us to innovate within. I also am a pop culture fiend.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id='as-marketing-veterans-what-are-the-big-changes-that-you-ve-seen-in-the-industry'  id=\"boomdevs_5\" >As marketing veterans, what are the big changes that you\u2019ve seen in the industry?<\/h4>\n<p><em><span style=\"font-weight: 400;\"><strong>Jill:<\/strong><\/span><\/em> Technology. Paperless lifestyle, digital calendars, and of course these days, Zoom, Slack, social media, mobile\/cellular, and feeling like my cell phone is part of my arm.<\/p>\n<p><em><span style=\"font-weight: 400;\"><strong>Nelson: <\/strong><\/span><\/em>All of what Jill says, but also analytics, self-service Marketing SaaS.<\/p>\n<p>&nbsp;<\/p>\n<h4 id='here-s-one-i-think-all-of-our-clients-would-like-to-know-what-is-the-best-bit-of-advice-you-ever-received-from-a-client'  id=\"boomdevs_6\" >Here\u2019s one I think all of our clients would like to know. What is the best bit of advice you ever received from a client?<\/h4>\n<p><span style=\"font-weight: 400;\"><em><strong>Jill:<\/strong><\/em> Not the best, but the most profound: You\u2019re only as good as your last conversation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em><strong>Nelson:<\/strong><\/em> The value of any company like ours walks out the door at 6 pm every day. The people make the company.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id='most-20-year-old-kids-think-they-have-all-the-answers-how-is-this-agency-different'  id=\"boomdevs_7\" >Most 20-year old kids think they have all the answers, how is this agency different?<\/h4>\n<p><span style=\"font-weight: 400;\"><em><strong>Nelson:<\/strong><\/em> Hahaha&#8230;well, I\u2019m not sure I buy the metaphor. But for us, it\u2019s about having the courage to see every project as new without bringing along preconceptions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em><strong>Jill:<\/strong><\/em> We know we DON\u2019T have all the answers, but strive to do our best to stay informed and honest about our findings.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id='for-this-one-i-m-going-to-ask-you-to-pull-out-your-crystal-ball-and-predict-how-you-see-the-next-20-years-in-marketing-branding-and-advertising-changing'  id=\"boomdevs_8\" >For this one, I\u2019m going to ask you to pull out your crystal ball, and predict how you see the next 20 years in marketing, branding, and advertising changing?<\/h4>\n<p><span style=\"font-weight: 400;\"><em><strong>Jill:<\/strong><\/em> With skyrocketing marketing consumption in the digital space, we should see strong innovation with devices. Traditional media may be a faint memory with a pronounced community of cord-cutters. Sadly, face-to-face interactions will fade. More social platforms will emerge and the OGs will either pivot or die.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em><strong>Nelson:<\/strong><\/em> A greater focus on&#8230;wait, I need to change the batteries on this crystal ball.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id='ok-here-s-an-easy-one-for-both-of-you-what-do-you-want-for-the-agency-s-20th-birthday'  id=\"boomdevs_9\" >Ok, here\u2019s an easy one for both of you. What do you want for the agency\u2019s 20th birthday?<\/h4>\n<p><span style=\"font-weight: 400;\"><em><strong>Nelson: <\/strong><\/em>I want the people in the company to be able to visit each other again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em><strong>Jill:<\/strong><\/em> I\u2019d love to hear how our long-standing clients feel about the last 20 years and how we played a role.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id='last-one-tell-me-three-words-to-describe-y-c-now-and-three-words-to-describe-y-c-in-the-future'  id=\"boomdevs_10\" >Last one. Tell me three words to describe Y&amp;C now. And three words to describe Y&amp;C in the future.<\/h4>\n<p><span style=\"font-weight: 400;\"><em><strong>Jill:<\/strong><\/em> Y&amp;C now &#8211; Diverse, Innovative, Family. Y&amp;C in the future &#8211; Global, Technology-forward, Family.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em><strong>Nelson:<\/strong><\/em> Y&amp;C now &#8211; Supportive, Diverse, Innovative. Y&amp;C in the future &#8211; Supportive, Dynamic, Digitally-Driven.<\/span><\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1870\" style=\"padding-top: 30px; padding-bottom: 50px;\" src=\"https:\/\/yorkandchapel.com\/cn\/wp-content\/uploads\/sites\/3\/2021\/03\/YCBlog_2021Q1_img_bday-2.jpg\" alt=\"\" width=\"1600\" height=\"470\" srcset=\"https:\/\/yorkandchapel.com\/cn\/wp-content\/uploads\/sites\/3\/2021\/03\/YCBlog_2021Q1_img_bday-2.jpg 1600w, https:\/\/yorkandchapel.com\/cn\/wp-content\/uploads\/sites\/3\/2021\/03\/YCBlog_2021Q1_img_bday-2-300x88.jpg 300w, https:\/\/yorkandchapel.com\/cn\/wp-content\/uploads\/sites\/3\/2021\/03\/YCBlog_2021Q1_img_bday-2-1024x301.jpg 1024w, https:\/\/yorkandchapel.com\/cn\/wp-content\/uploads\/sites\/3\/2021\/03\/YCBlog_2021Q1_img_bday-2-768x226.jpg 768w, https:\/\/yorkandchapel.com\/cn\/wp-content\/uploads\/sites\/3\/2021\/03\/YCBlog_2021Q1_img_bday-2-1536x451.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" title=\"\">\n<p>That was great. Thanks so much for your time and your illuminating responses to the lightning round of questions. I guess the only question left is, how are we going to share this birthday cake over Zoom?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rather than taking our collective brand identity out for champagne and party hats, we decided to do something a little different. We invited two of our favorite York and Chapelers to a speed round of questions. So, without further filler copy, let\u2019s hear what our Managing Director, Nelson Ho, and CEO, Jill Perkins, have to [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":1869,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/posts\/1787"}],"collection":[{"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/comments?post=1787"}],"version-history":[{"count":21,"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/posts\/1787\/revisions"}],"predecessor-version":[{"id":1898,"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/posts\/1787\/revisions\/1898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/media\/1869"}],"wp:attachment":[{"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/media?parent=1787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/categories?post=1787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yorkandchapel.com\/cn\/wp-json\/wp\/v2\/tags?post=1787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}