“The culture at Y&C is very collaborative, which I just thrive in.”
Scott Isaac, the newest addition to the Y&C creative team, is no stranger to agency life.
He got his start over 25 years ago, working as a creative director and copywriter for some of the world’s largest and most prestigious agencies like Saatchi & Saatchi and McCann Erickson. What began as a bartending gig in Singapore bloomed into a copywriting journey that led Scott from Canada to Southeast Asia, China, and back.
Scott’s list of awards is lengthy, having hauled in numerous Clios, Creative Circle Awards, and London International Advertising Awards. He’s one of those rare breeds of writers that can ideate an award-winning campaign on Monday and write a technical brief for client brochure on Tuesday.
“The culture at Y&C is very collaborative, which I just thrive in,” explains Isaac. “While my primary role here is that of senior writer, I love that I’m often asked for my opinion on design or strategy issues. This is a very ego-free environment. Very client-first.”