{"id":1783,"date":"2021-03-30T15:35:28","date_gmt":"2021-03-30T19:35:28","guid":{"rendered":"http:\/\/yc2020dev.ycms2.com\/?p=1783"},"modified":"2025-01-31T15:53:49","modified_gmt":"2025-01-31T12:53:49","slug":"fijitalleselim","status":"publish","type":"post","link":"https:\/\/yorkandchapel.com\/tr\/pazarlama\/fijitalleselim\/","title":{"rendered":"Fijital&#8217;le\u015felim"},"content":{"rendered":"<p><span style=\"font-weight: 400\"><h2 class=\"lead\">Hay\u0131r, klavye ba\u015f\u0131nda uyuyakalmad\u0131k. Fijital ger\u00e7ek bir kelimedir. Ve ger\u00e7ek bir pazarlama f\u0131rsat\u0131d\u0131r.<\/h2><\/span><\/p>\n<p><span style=\"font-weight: 400\">Olduk\u00e7a basit bir \u015fekilde Fijital, fiziksel ve dijital pazarlaman\u0131n birle\u015fimidir. Fijital, her iki d\u00fcnyada da kusursuz, tamamlay\u0131c\u0131 deneyimler yaratmak i\u00e7in fiziksel stratejileri dijital uygulamalarla bir araya getiriyor.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Bu \u00e7ok mant\u0131kl\u0131. \u00c7\u00fcnk\u00fc marka ki\u015fili\u011finiz fiziksel d\u00fcnyadaki ki\u015fili\u011finizden farkl\u0131ysa, m\u00fc\u015fterilerinizin kafas\u0131 markan\u0131z kadar kar\u0131\u015facakt\u0131r.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">T\u00fcketicilerin dijital ve fiziksel olarak nas\u0131l etkile\u015fime girdi\u011fine dair buldu\u011fumuz baz\u0131 istatistikler burada.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.konstructdigital.com\/marketing-strategy\/phygital-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Al\u0131\u015fveri\u015flerin 63%&#8217;\u00fc<\/span><\/a><span style=\"font-weight: 400\"> online olarak ba\u015fl\u0131yor, fakat insanlar\u0131n 49%&#8217;u hala fiziksel ma\u011fazada al\u0131\u015fveri\u015f yapmay\u0131 tercih ediyor.<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.conundrummedia.com\/82-percent-check-phones-in-store-before-purchasing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">\u0130nsanlar\u0131n 82%&#8217;i<\/span><\/a><span style=\"font-weight: 400\"> fiziksel bir ma\u011fazada olsa bile telefondan \u00fcr\u00fcnlere g\u00f6z at\u0131yor, yorumlara bak\u0131yor veya sat\u0131\u015f temsilcisiyle g\u00f6r\u00fc\u015fmeden \u00f6nce pazarl\u0131k bile yap\u0131yor.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ve bir mobil deneyimden etkilenen \u00e7evrimd\u0131\u015f\u0131 harcamalar <\/span><a href=\"https:\/\/www.business2community.com\/mobile-apps\/2018-mobile-marketing-report-stats-need-know-01959574\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">1 trilyon dolar\u0131 a\u015ft\u0131<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u0130lgin\u00e7, de\u011fil mi? Art\u0131k marka sesini duyurman\u0131n ve ayn\u0131 deneyimi internetten ma\u011fazaya ta\u015f\u0131man\u0131n ne kadar \u00f6nemli oldu\u011funu g\u00f6rebilirsiniz.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id='york-and-chapel-de-y\u0131llard\u0131r-fijital-\u015feyler-yap\u0131yoruz'  id=\"boomdevs_1\" ><span style=\"font-weight: 400\">York and Chapel&#8217;de y\u0131llard\u0131r Fijital \u015feyler yap\u0131yoruz.\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Nikon&#8217;un AW1 Spor Kameras\u0131n\u0131n lansman\u0131na yard\u0131mc\u0131 olmak i\u00e7in bir dijital macera s\u00fcr\u00fc\u015f\u00fc ba\u015flatt\u0131k. Kamera merakl\u0131lar\u0131n\u0131, \u015eili&#8217;ye bir gezi kazanan en b\u00fcy\u00fcleyici foto\u011frafla AWdventure yar\u0131\u015fmam\u0131za kat\u0131lmaya davet ediyoruz. Bayilerimizle birlikte 161.000 giri\u015f, 6.000 tweet ve 28.450 m\u00fc\u015fteri aday\u0131 yakalad\u0131k. Nikon bayilerinin ma\u011faza i\u00e7i denemelere d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fc m\u00fc\u015fteri adaylar\u0131.<\/span><\/p>\n<img data-opt-id=1506479828  data-opt-src=\"https:\/\/mltipxugstkv.i.optimole.com\/w:auto\/h:auto\/q:mauto\/ig:avif\/https:\/\/yorkandchapel.com\/tr\/wp-content\/uploads\/2021\/03\/YCBlog_2021Q1_img_phygical-3.jpg\"  decoding=\"async\" class=\"aligncenter size-full wp-image-1875\" style=\"padding-top: 15px;padding-bottom: 30px\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" alt=\"\" width=\"1600\" height=\"800\" old-srcset=\"https:\/\/mltipxugstkv.i.optimole.com\/w:1600\/h:800\/q:mauto\/ig:avif\/https:\/\/yorkandchapel.com\/tr\/wp-content\/uploads\/sites\/2\/2021\/03\/YCBlog_2021Q1_img_phygical-3.jpg 1600w, https:\/\/mltipxugstkv.i.optimole.com\/w:300\/h:150\/q:mauto\/ig:avif\/https:\/\/yorkandchapel.com\/tr\/wp-content\/uploads\/sites\/2\/2021\/03\/YCBlog_2021Q1_img_phygical-3.jpg 300w, https:\/\/mltipxugstkv.i.optimole.com\/w:1024\/h:512\/q:mauto\/ig:avif\/https:\/\/yorkandchapel.com\/tr\/wp-content\/uploads\/sites\/2\/2021\/03\/YCBlog_2021Q1_img_phygical-3.jpg 1024w, https:\/\/mltipxugstkv.i.optimole.com\/w:768\/h:384\/q:mauto\/ig:avif\/https:\/\/yorkandchapel.com\/tr\/wp-content\/uploads\/sites\/2\/2021\/03\/YCBlog_2021Q1_img_phygical-3.jpg 768w, https:\/\/mltipxugstkv.i.optimole.com\/w:1536\/h:768\/q:mauto\/ig:avif\/https:\/\/yorkandchapel.com\/tr\/wp-content\/uploads\/sites\/2\/2021\/03\/YCBlog_2021Q1_img_phygical-3.jpg 1536w\" \/>\n<p><span style=\"font-weight: 400\">Culturelle i\u00e7in Fijitali iyilik i\u00e7in bir g\u00fcce d\u00f6n\u00fc\u015ft\u00fcrd\u00fck. ABD&#8217;nin \u00f6nde gelen probiyotik markas\u0131yla birlikte \u00e7al\u0131\u015farak \u201cBe good Inside\u201d kampanyas\u0131n\u0131 olu\u015fturduk. T\u00fcketicilere ba\u015fkalar\u0131 i\u00e7in iyilik yaparken kendi refahlar\u0131n\u0131 nas\u0131l desteklediklerini sorduk.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sonra bu olumlu dijital mesajlar\u0131 fiziksel nezaket eylemlerine d\u00f6n\u00fc\u015ft\u00fcrd\u00fck. Dijital ortamda yap\u0131lan her ba\u015fvuru, ABD D\u00fcnya G\u0131da Program\u0131&#8217;na yemek ba\u011f\u0131\u015f\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcld\u00fc. &#8220;\u0130\u00e7inizde \u0130yi Olun&#8221; \u00e7ekili\u015flerinin galibi, g\u00f6n\u00fcll\u00fc bir tatil bile kazand\u0131. Bu olduk\u00e7a harika hissettirdi.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id='d\u00fcnyan\u0131n-en-b\u00fcy\u00fck-markalar\u0131ndan-birinin-fijitali-nas\u0131l-yapt\u0131\u011f\u0131n\u0131-merak-ediyorsan\u0131z-nike-tan-daha-iyi-bir-\u00f6rnek-d\u00fc\u015f\u00fcnemiyoruz'  id=\"boomdevs_2\" ><span style=\"font-weight: 400\">D\u00fcnyan\u0131n en b\u00fcy\u00fck markalar\u0131ndan birinin Fijitali nas\u0131l yapt\u0131\u011f\u0131n\u0131 merak ediyorsan\u0131z, Nike&#8217;tan daha iyi bir \u00f6rnek d\u00fc\u015f\u00fcnemiyoruz.\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400\">New York&#8217;ta Fifth Avenue&#8217;nun k\u00f6\u015fesindeki yeni amiral gemisi Nike ma\u011fazas\u0131, 68.000 metrekarelik devasa bir egzersiz harikalar diyar\u0131. Ayr\u0131ca yepyeni m\u00fc\u015fteri deneyimleri ve ki\u015fisel, duyarl\u0131 ve \u00f6zelle\u015ftirilebilir alanlarla doludur.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Inside Nike&#039;s New Futuristic Store | Fast Company\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/52nLywJeMRU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Nike&#8217;\u0131n Ba\u015f Tasar\u0131m Sorumlusu John Hoke, &#8220;Web sitesini canl\u0131 olarak hayal edin&#8221; diyor. &#8220;Perakendenin gelece\u011fi daha az sabit, daha ak\u0131c\u0131 ve t\u00fcketici e\u011filimlerine ve ihtiya\u00e7lar\u0131na a\u015f\u0131r\u0131 duyarl\u0131 olacak.&#8221; Nike uygulamas\u0131 ve Nike Plus, fiziksel ve dijital d\u00fcnyalar\u0131 bir araya getirerek m\u00fc\u015fterilerin ma\u011fazayla etkile\u015fim kurmas\u0131na olanak tan\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Markan\u0131z\u0131 fiziksel ve dijital aras\u0131nda daha ak\u0131c\u0131 ve daha etkile\u015fimli hale getirme hakk\u0131nda daha fazla bilgi edinmek isterseniz, sizinle konu\u015fmak isteriz.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ya da sadece hangi renk Nike Alphaflys sat\u0131n alman gerekti\u011fine dair bir fikir edinmek istiyorsan, bunun i\u00e7in de buraday\u0131z.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Olduk\u00e7a basit bir \u015fekilde Fijital, fiziksel ve dijital pazarlaman\u0131n birle\u015fimidir. Fijital, her iki d\u00fcnyada da kusursuz, tamamlay\u0131c\u0131 deneyimler yaratmak i\u00e7in fiziksel stratejileri dijital uygulamalarla bir araya getiriyor. Bu \u00e7ok mant\u0131kl\u0131. \u00c7\u00fcnk\u00fc marka ki\u015fili\u011finiz fiziksel d\u00fcnyadaki ki\u015fili\u011finizden farkl\u0131ysa, m\u00fc\u015fterilerinizin kafas\u0131 markan\u0131z kadar kar\u0131\u015facakt\u0131r.\u00a0 T\u00fcketicilerin dijital ve fiziksel olarak nas\u0131l etkile\u015fime girdi\u011fine dair buldu\u011fumuz baz\u0131 istatistikler burada. [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2659,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,13],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/yorkandchapel.com\/tr\/wp-json\/wp\/v2\/posts\/1783"}],"collection":[{"href":"https:\/\/yorkandchapel.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yorkandchapel.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yorkandchapel.com\/tr\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/yorkandchapel.com\/tr\/wp-json\/wp\/v2\/comments?post=1783"}],"version-history":[{"count":16,"href":"https:\/\/yorkandchapel.com\/tr\/wp-json\/wp\/v2\/posts\/1783\/revisions"}],"predecessor-version":[{"id":3446,"href":"https:\/\/yorkandchapel.com\/tr\/wp-json\/wp\/v2\/posts\/1783\/revisions\/3446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yorkandchapel.com\/tr\/wp-json\/wp\/v2\/media\/2659"}],"wp:attachment":[{"href":"https:\/\/yorkandchapel.com\/tr\/wp-json\/wp\/v2\/media?parent=1783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yorkandchapel.com\/tr\/wp-json\/wp\/v2\/categories?post=1783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yorkandchapel.com\/tr\/wp-json\/wp\/v2\/tags?post=1783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}