Zeiss Picture Love celebrates love in all its forms.
ZEISS, the premium lens manufacturer, approached us with a creative challenge: how could they create a campaign that aligned with meaningful social causes and positioned photography as a catalyst for real change?
We honed in on a concept that felt sensitive to the subject matter, relevant to the client, and elegant in execution—a photography exhibit celebrating love and human connection in all its forms, featuring real couples. We called this concept Picture Love.
To mastermind the creative execution, we approached acclaimed portrait and lifestyle photographer Andrew French.
Each of French’s portraits capture breathtakingly beautiful expressions of love. These portraits were proudly displayed along the routes of New York City’s and San Francisco’s Pride Parades on June 27. The portraits can also be viewed online at the Picture Love Gallery.
To expand the reach of the campaign, we partnered with relevant creative influencers in the photography space. Each one received a high-end ZEISS Batis Lens and one simple edict—find and capture moments of beauty. The results have been a celebration of modernity and the connections with others that define humanity.
The photography influencers shared their #zeisspicturelove images on social media throughout Pride month. Across 382+ posts #zeisspicturelove hashtag has accumulated:
4,093,795+
Impressions
79,096+
Likes
2,884+
Comments
The ZEISS Picture Love campaign is a rare combination of striking creative, a powerful social message, and a meaningful link back to ZEISS’ core purpose.
UPDATE:
We were recognized for our work on the ZEISS Picture Love campaign at the 45th Annual CADC Awards Show winning Gold in 3 categories:
