Adding a splash of color to a stationery classic.
Our longstanding client BIC had an image problem—despite their success as a stationery supplier, they were still being perceived as a value brand. We had to create a product-focused campaign that was premium, stylish, colorful and changed people’s expectations about what BIC stands for.
Let It Flow. A bright, dynamic expression of the playfulness that happens with BIC. A video that emphasizes unique selling points of the BIC Gel-ocity Quick Dry and BIC Velocity Max pens, while also capturing the joy and passion of creativity.
A gorgeous animated stop-motion video that shows how people feel when BIC pens get their creative juices flowing. Using a combination of photography and animation, we bring people’s drawings and doodles to life.