Culturelle

The Healthiest You Ever Campaign.

The brief

Culturelle is the #1 selling probiotic in the US—but only a small proportion of the American population take probiotics. How could Culturelle spread the word about the proven benefits of probiotics to a new audience?

The idea

The Healthiest You Ever. Healthiest You Ever is a feel-good campaign that demonstrates the health benefits of probiotics and inspires consumers to go the extra mile with their health.

The execution

To lead the Healthiest You Ever campaign, we partnered with wellness influencers including ‘First Lady of Yoga’ Colleen Saidman and nationally recognized nutrition expert and author Brooke Alpert. Working with these influencers, we produced a series of relevant wellness content, including meditation and desk yoga.

Potential customers could enter to win wellness prizes, including a spa retreat—and every entry included a $5 discount coupon for Culturelle.